Editor’s Note: Murthy Nukala is the founder and CEO of Adchemy, a provider of advertising technology for large brands.
On a whim, I recently purchased a Logitech Keyboard Case for my new iPad. Instead of being just a novelty accessory, the keyboard has fundamentally changed my device usage: I’m using my iPad-plus-keyboard in meetings; I use my laptop-plus-docking station at my desk; and I use my iPhone when I’m on the go. My online behavior, once centered on one device, has now been fragmented across at least three devices.
I suspect that I am not alone, and that this is the shape of things to come.
The web is on the cusp of massive change: By 2020, the number of global internet users is expected to quadruple to 4 billion, and most of these new users will come online using multiple devices. Additionally, existing usage will move significantly from the monolithic computer to mobile, as smart phones, tablets, smart TVs, and who knows what other devices further permeate both work and home life….
Read the rest on the original page. by MURTHY NUKALA